Visual Storytelling for YouTube, Design, and Podcast Brands
At Sommerfield Productions, we create narrative-driven content that moves people. From concept to final delivery, we develop, produce, direct, and edit high-quality video and audio projects for brands, designers, creators, and podcasts. With more than a decade of experience building successful YouTube series, episodic shows, and top-tier podcast productions, we turn ideas into visual stories that resonate.
Comprehensive Media Production Services
Production & Development
From building entire show formats to overseeing day-to-day production pipelines, we specialize in taking a project from rough concept to polished final cut. We bring deep experience from producing and editing multi-episode series like The Meadow, Saving Lost Cottages, Design Actually, and Down to Earth Kitchen for Lauren Liess & Co., as well as full-service podcast production for creators and brands.
Services include:
• Show & Series Development
• Producing & Directing
• Cinematography
• Editing (Long-form, short-form, branded)
• Writing & Story Structure
• YouTube Channel Strategy & Optimization
• Full-Service Podcast Production (setup, recording, editing, hosting, distribution)
Creative Direction
We shape visual identity and narrative voice across all platforms—helping clients build cohesive, memorable brands. Whether it’s a full YouTube relaunch, podcast branding, web layouts, or social media campaigns, we blend storytelling with strong design sensibilities to create work that feels intentional and authentic.
Expertise includes:
• Creative Direction
• Graphic Design
• Web & Digital Design
• Social Media Strategy & Content Packages
• Brand Development
• Marketing & Ad Campaign Support
• Thumbnail & SEO Packages for YouTube
Executive Leadership
With years of experience overseeing large content libraries, multi-show workflows, creative teams, and operational systems, we bring a strategic and organized approach to production. We streamline processes, build efficient pipelines, and lead teams through clear communication and vision.
Capabilities include:
• Production Operations & Workflow Design
• Show Bibles & Process Development
• File Structure Systems & Archival Organization
• Team Leadership & Talent Direction
• Technical Consulting (equipment, software, workflow)
• Coaching for Creators & In-House Teams
About
Matt Sommerfield
Matt is a producer, director, editor, and storyteller with more than a decade of experience creating high-impact video content, episodic series, and podcasts. Known for his ability to build entire creative ecosystems—like the Lauren Liess YouTube universe—Matt brings a unique mix of technical expertise, creative direction, comedic timing, and operational leadership. His work spans design, lifestyle, entertainment, comedy, branding, and documentary storytelling.
Producer / Director / Editor
Matt Sommerfield
More About Matt
I’m a video producer and editor with a passion for cinematic storytelling, strategic growth, and operational excellence. Over the past 17 years, I’ve produced and edited hundreds of episodes, branded films, and podcasts that connect emotionally and perform commercially. I specialize in building scalable content ecosystems — where process and creativity work hand-in-hand to deliver consistent, story-driven results.
Most recently, I’ve worked with Lauren Liess & Co. to lead production and post for their digital media division. In just eight months, I helped scale their YouTube channel from 24K to 50K subscribers and increased monthly AdSense revenue from $1K to $4K, producing and editing over 75 episodes across The Meadow, Saving Lost Cottages, Down to Earth Kitchen, Design Actually, and others.
I also produced and edited sponsored videos for national partners like Thrive Market, Quince, Wildgrain, Vessi, and others, collaborating closely with the creative team to ensure brand tone and storytelling integrity. My background in comedy and podcasting gives me a unique sense of timing, rhythm, and relatability — skills that inform every cut and composition. Whether working with a large team or independently, I bring both technical precision and emotional intelligence to every project.
I’m currently seeking senior-level video producer/editor or post-production leadership roles with creative studios, media companies, or brands aiming to tell meaningful stories at scale.
Brands We've Worked With
We’ve partnered with clients across the U.S. in design, lifestyle, consumer goods, entertainment, medical, PR, and creative agencies—delivering content ranging from full episodic series to branded campaigns, podcasts, and digital storytelling.
