Showrunning, Series Production & Creative Direction for YouTube, Brands & Podcasts
At Sommerfield Productions, we develop and produce story-driven video and audio content that resonates. From concept through final delivery, we build, direct, and edit high-quality episodic series, YouTube shows, and podcasts for designers, creators, and brands. With more than 17 years of experience crafting successful digital series and premium narrative content, we turn ideas into emotionally compelling stories that connect with audiences.
Series Production
& Creative Development
Production & Development
We develop and run cinematic, story-driven unscripted series—from the earliest spark of an idea to final delivery. With deep experience producing and directing multi-episode franchises like The Meadow, Saving Lost Cottages, Design Actually, and Down to Earth Kitchen for Lauren Liess & Co., we specialize in building show formats, shaping narrative arcs, and leading the full production pipeline with clarity and creative vision.
Whether directing multi-camera shoots, structuring episodes, or managing post-production for high-volume slates, we deliver polished, emotionally resonant content built for long-term audience engagement.
Services include:
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Series & Show Development
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Producing & Directing
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Multi-Camera Cinematography
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Editing (long-form, short-form, branded, episodic)
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Narrative Writing & Story Structure
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YouTube Channel Strategy & Optimization
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Full-Service Podcast Production (setup, recording, editing, hosting, distribution)
Creative Direction
We craft the visual language and narrative voice that define a brand’s presence across platforms. From developing series identities and world-building to guiding YouTube relaunches, podcast branding, and content campaigns, we combine storytelling expertise with intentional design to create cohesive, memorable, and emotionally grounded creative.
Our approach blends strategic thinking with a cinematic point of view—elevating every project with clarity, meaning, and strong editorial taste.
Expertise includes:
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Creative Direction & Brand Storytelling
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Visual Identity & Graphic Systems
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Web & Digital Design
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Social Media Creative Strategy
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Brand Development & Messaging
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Marketing & Ad Campaign Support
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YouTube Thumbnail Systems & SEO-Driven Content Packages
Executive Leadership
We bring senior-level oversight across production, creative, and operational workflows—designing systems that allow teams and creators to scale efficiently. With experience managing multi-show pipelines, large content libraries, and full production cycles, we implement structures that streamline communication, clarify expectations, and keep creative teams aligned around a unified vision.
Whether building a show bible, leading talent, or training internal teams, we provide the strategic leadership and operational backbone needed to support consistent, high-quality output.
Capabilities include:
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Production Operations & Workflow Architecture
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Series Bibles, Pitch Decks & Development Processes
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File Structures, Digital Asset Management & Archival Systems
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Team Leadership, Talent Direction & Creative Supervision
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Technical Consulting (gear, software, workflow optimization)
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Coaching for Creators, On-Air Talent & In-House Creative Teams
About
Matt Sommerfield
Matt is a showrunner, producer, director, and storyteller with more than a decade of experience creating high-impact video content, episodic series, and podcasts. Known for his ability to build entire creative ecosystems—like the multi-show Lauren Liess YouTube universe—Matt brings a unique mix of creative direction, technical expertise, comedic instinct, and operational leadership. His work spans lifestyle, design, entertainment, comedy, branding, and documentary storytelling.
Showrunner • Series Producer • Director
Matt Sommerfield
More About Matt
Matt Sommerfield is an award-winning Showrunner, Series Producer, and Director with 17+ years of experience creating cinematic, story-driven content for digital, broadcast, and branded platforms. Known for blending emotional storytelling with high-efficiency production systems, Matt has developed and led multiple original series—producing more than 100 episodes across lifestyle, design, and docu-style formats.
His work for Lauren Liess & Co. helped grow the brand’s YouTube presence from 24K to 50K subscribers and boosted AdSense revenue 4x in just eight months. As founder of Sommerfield Productions, Matt leads creative direction and complete production pipelines for brands and creators nationwide, delivering visually compelling stories with strong narrative intention.
He specializes in unscripted development, multi-camera directing, editorial leadership, and building scalable production workflows that support continuous, high-quality episodic output.
Brands We've Worked With
We’ve partnered with clients across the U.S. in design, lifestyle, consumer goods, entertainment, medical, nonprofit, PR, and creative agencies—producing everything from full episodic series and branded campaigns to podcasts, documentaries, and digital storytelling initiatives.
